Category Archives: Web Design

Guide to getting your business online.

Why do you need a website for your business? 

We have access to the internet at work, school, and home. As well as on our smartphones/tablets everywhere we go. In fact in 2012 the amount of UK adults who accessed the internet everyday was a massive 33 million, in 2006 it was half at 16 million which shows the internet is growing as a vital part of peoples life’s should it be socializing, working, researching or shopping.

So if you are selling a product then it is almost written in stone that somewhere on the customer’s journey they will use the internet to help make the buying decisions and in most cases actually make the purchase. If you do not have an online presence then you will not get a look in on this custom. 

The same can be said for company’s advertising a service, traditionally a lot of tradesmen for example get a lot of business from word of mouth. This is great but recommendations typically come with a company name and none of the contact details. People will still turn to the internet to further research the company and find the contact details. If you cannot be found online you will lose recommendations you have earned. But in the real world not many businesses will survive on word of mouth alone so it is still important to capture potential customers who do not have recommendations or choose to find a service provider themselves.
Businesses are dying daily we have seen a number of long established high street names disappear, not to mention an even larger not so well known smaller businesses. Times are hard but one thing the majority of these businesses share in common is the lack of adaption to the change in the way people do business. The company’s not adapting are dying out whilst a new breed of internet savvy companies are springing up out of nowhere with astonishing success. There is plenty of money out there to be earned you just need to modernize your strategy to capture it.

To anyone who has taken this on board will now be thinking great I am going to get myself a bit of this, how do I get online? There is a number of web design services from DIY website design templates you can build your own website if your prepared to do a lot of learning, this will have the lowest financial outlay but if you take into account the cost of your time can be costly. At the other end of the scale you can employ a web designer to build you a bespoke website around you and your business which will be the most financial outlay. A professional web designer will understand how to code a functional website, how to build a website that not only looks great but also converts to sales.

The middle ground is to employ a web designer who has a gallery of templates to choose from and can then tailor them to your content. The benefit is you will have a near exact sample of what your site will look like. The time scale will be quicker and thus cost you less money as it will use less of your designer’s time. Yes you can buy a template and do it yourself but code soon gets broken and causes browser bugs and do you really understand what makes a great visual design? Take into the hours of time that can be wasted of an inexperienced coders time and it will soon be the most cost effective route to getting an effective, professional online presence for your business.

This article was provided by Swbdesigns a web design woking They offer web design and other services and have a great website design portfolio. Contact them here.